Our story

Founded in 2023 with a vision

Rasilni was founded in 2023 to connect businesses and their audiences in a more meaningful, direct way — built around authentic, two-way engagement.

A defining milestone was integrating the WhatsApp Business API, moving brands beyond passive content into real conversations with their customers. Today, Rasilni helps teams across the region build genuine connections that drive measurable growth.

2023

Year founded

2B+

WhatsApp users reachable

98%

Average message open rate

MENA

Focused, bilingual EN/AR

Who we are

Our mission & vision

Our mission

To bridge the gap between businesses and their audiences — offering tools that amplify engagement, foster genuine connections, and make great communication effortless.

Our vision

A world where every message creates a meaningful moment — where businesses and audiences gather, connect, and grow together on the channels they already love.

What drives us

Our core values

The principles behind everything we build.

Innovation

Building modern tools on WhatsApp's powerful ecosystem to unlock new possibilities for engagement.

Community

Fostering authentic connections where businesses and audiences both benefit from real conversations.

Education

Empowering our users with the resources and insights they need to master digital communication.

Why WhatsApp

The most powerful channel for engagement

Why WhatsApp is the platform of choice for real connections.

With over 2 billion active users globally, WhatsApp is the world's most-used messaging app — letting your messages reach audiences in virtually every country with no geographic limits.
WhatsApp messages see near-100% open rates — far above email's ~20%. Sitting alongside chats with friends and family, your messages feel personal and get the attention they deserve.
End-to-end encryption keeps every message private, with rigorous attention to subscriber privacy and global data regulations — so you and your customers communicate with confidence.
Go beyond text with images, video, PDFs, voice notes, and interactive buttons — a rich canvas to share catalogs, promos, and more inside the app your audience uses daily.

Ready to connect with your audience?

Join Rasilni today and start building meaningful relationships through WhatsApp.