Resources

WhatsApp Business API
Pricing Overview

A concise summary of the pricing structure for using the WhatsApp Business API through Rasilni.

Welcome to Our WhatsApp Business API Pricing Overview

Here we provide you with a concise summary of the pricing structure for using the WhatsApp Business API. Understanding these costs helps you plan your messaging strategy effectively and avoid any surprises on your bill.

Important Note

Rasilni's platform fee and WhatsApp Business API charges from Meta are separate costs. Your Rasilni plan covers platform access, while Meta charges are based on conversation volume and type.

Understanding WhatsApp Business API Pricing

WhatsApp Business API pricing has several key components you need to understand before getting started. Meta uses a conversation-based pricing model, meaning you are charged per conversation rather than per individual message.

1. Session Messaging (Free Service Conversations)

Session messages allow businesses to respond to customer-initiated inquiries within a 24-hour window without any additional charge. When a customer messages you first, a 24-hour service window opens during which you can reply freely.

  • No charge for replies within the 24-hour service window
  • The Rasilni Professional plan includes 1,000 free service conversations per month globally
  • After the 24-hour window, you must use a message template to re-engage

2. Message Templates (Marketing Conversations)

Message templates are pre-approved message formats used for sending proactive notifications outside the 24-hour window. Common uses include appointment reminders, order confirmations, shipping updates, and promotional offers.

  • Templates must be approved by Meta before use
  • Marketing conversations using templates are charged per conversation
  • Rates vary by country and conversation category

Template Approval

Rasilni helps you create and submit WhatsApp message templates for Meta approval. Our team can guide you through best practices to ensure quick approval.

3. Rate Cards

WhatsApp Business API pricing is determined by country-specific rate cards. These rate cards outline the cost per conversation based on the recipient's country and the type of conversation.

  • Rates differ significantly between countries
  • High-volume markets (India, Brazil, etc.) typically have lower per-conversation rates
  • Current rate cards are published on the Facebook for Developers website
  • Rates are updated periodically by Meta

4. Conversation Categories

Meta classifies WhatsApp Business API conversations into distinct categories, each with its own pricing:

🛎️

Service Conversations

Customer-initiated messages. 1,000 free per month included in your Rasilni plan.

📣

Marketing Conversations

Business-initiated promotional messages. Charged per conversation at country-specific rates.

🔔

Utility Conversations

Transactional messages such as order confirmations and delivery updates.

🔐

Authentication Conversations

OTP and verification messages for user authentication flows.

Pay as You Go Model

The WhatsApp Business API operates on a flexible pay-as-you-go model for conversations beyond your included free tier:

  • Contract-based monthly packages are also available for high-volume users
  • Meta charges per conversation at rates that vary by conversation type and country
  • Rasilni adds its platform operational fee (your monthly plan) on top of Meta's charges
  • All charges are consolidated and invoiced monthly for simplicity

Accessing Current Rate Cards

For the most up-to-date pricing by country and conversation type, visit the Facebook for Developers website. Rates change periodically, so we recommend bookmarking the official rate card page. Rasilni's sales team can also provide current rate estimates for your target markets.

Getting Started

Ready to integrate the WhatsApp Business API into your business communication strategy? Our team is here to help you understand the costs, estimate your monthly spend based on your expected conversation volume, and get you set up as quickly as possible.

Ready to get started?

Our team can help you estimate costs and find the right plan for your business.